FIGHT AGAINST RACISM What is Black Lives Matter, what is the Kendall Jenner Pepsi ad fiasco and how is it connected to Trayvon Martin’s murder?

Over the past three years, a powerful hashtag and movement has grown up to demonstrate against police killings of black people

PEPSI has been blasted for an advert featuring Kendall Jenner which appears to use an iconic scene from a human rights demo – but what is Black Lives Matter?

The telly ad sees the 21-year-old model use a can of Pepsi to stop a stand-off between cops and a multi-racial group of protesters – bearing resemblance to a protest.


The footage of Kendall echoed the poignant image of Ieshia Evans serenely standing up to armed police in Baton Rouge


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